Cirrus Named NiCE UK&I AI Partner of Year

Cirrus has been named UK&I AI Partner of the Year by NiCE at its 2026 EMEA Partner Summit in Marrakech.

The UK-based contact centre transformation specialist was recognised for its work supporting organisations in adopting AI and automation within customer service.

The award reflects performance during 2025, including securing more CX AI deals for NiCE products in the UK and Ireland than any other partner, as well as delivering the region’s largest CX AI deal and a contract with a major UK local authority.

Jason Roos, CEO of Cirrus, said: “This is a big moment for us, and worthy recognition for our team who’ve worked tirelessly to grow our business.

Our blossoming partnership with NiCE has strengthened what we can deliver for customers at a time when many organisations are looking for a trusted pair of hands to help them deploy CX AI with confidence.”

He added: “We take pride in doing things differently and this award reflects the momentum we’ve built as a distinctive offer in the market.

It speaks to the success we’ve had with customers, and the strength of our joint story with NiCE. We were up against some really established competition for this award and are chuffed to have come out on top.”

Darren Rushworth, President of NiCE International, said: “Cirrus has demonstrated exceptional leadership and execution in bringing AI-powered customer experience solutions to market.

Their ability to drive meaningful outcomes for customers, combined with a strong commitment to innovation, makes them a truly deserving recipient of the NiCE UK&I AI Partner of the Year award. We are proud to partner with a team that consistently delivers impact and helps organisations unlock the full potential of CX AI.”

Cirrus began working with NiCE on CXone in November 2024 and was named Game Changer Partner of the Year for 2025. In February 2026, it also achieved Platinum Partner status within the NiCE 360 SUCCEED Program, recognising delivery quality, customer success, and long-term value.

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Author: Hannah Swankie
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