Landlines still in demand

Research has revealed that only 7% of UK adults never use their domestic landline.

The survey, carried out on behalf of Firstsource Solutions, found that 63% of UK adults use their domestic landline at least once a week – despite 94% of UK adults now owning a mobile phone. The findings also revealed the landline proves to be most popular amongst the over 55s, with 86% of this age group saying they use it at least once a week and one in three saying they use it every day.

In addition, a quarter (26%) of 18–24-year-olds say they use a domestic landline at least once a week, only 7% of UK adults never use their domestic landline and only 6% of UK adults don’t have a domestic landline at all.

The survey also examined the type of calls UK adults make on their domestic landlines. It shows that 68% of UK adults use their domestic landline to phone family, proving the popularity of ‘friends and family’ packages available on the market. The survey also shows that 48% of UK adults use their domestic landline to make important calls that need good or secure reception.

“The home landline still plays an important role in the lives of UK adults despite the huge growth of mobile phones and VoIP systems such as Skype,” said Iain Regan at Firstsource Solutions. “There is also no doubt that domestic landline is popular because it remains one of the most reliable and secure ways to communicate.”