Synthflow and 8×8 Announce New Partnership

Synthflow AI has announced a strategic partnership with 8×8 to integrate its AI agent technology into the 8×8 contact centre.

The integration enables organisations to deploy AI answering assistants without developer support, while supporting more than 80 languages and offering capabilities such as low-latency responses, interruption handling, and memory.

It is designed to simplify implementation compared to legacy systems and reduce operational complexity.

The partnership comes as demand for conversational AI grows, with the global voice AI market projected to expand significantly over the next decade.

Both companies position the collaboration as a way to help organisations manage customer interactions more efficiently while improving resolution times and service consistency.

Hakob Astabatsyan, CEO of Synthflow, said: “Our partnership with 8×8 validates the strength of our agentic AI capabilities and the sophisticated framework we use.

Having handled over 65 million voice interactions, we’ve seen firsthand the significant impact that transformative AI has on businesses in driving efficiency, satisfaction, and lowering costs.

“We give 8×8 and Synthflow customers an agile, innovation-focused alternative to legacy systems, making it easier than ever to transform customer interactions with intelligent automation at scale.”

The agreement also includes plans for future collaboration, including enabling 8×8 and its partners to resell Synthflow and expanding availability through the 8×8 App Store for small and medium-sized businesses.

Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, said: “As consumers become increasingly comfortable engaging with AI agents, it’s vital that our customers recognize this channel as a priority for seamless, effective customer engagement.

By partnering with Synthflow, we’re providing joint customers with the modern capabilities they need to help improve their satisfaction scores and quickly implement advanced voice automation.”

For more information about 8x8 - visit the 8x8 Website

About 8x8

8x8 is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions, powered by one global cloud communications platform.

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Author: Hannah Swankie
Reviewed by: Jo Robinson