This Economist Intelligence Unit (EIU) report examines how customer service and marketing departments use technology, their level of autonomy in technology-related decision-making, and their evolving relationship with the IT department.
Digital technology has empowered customers to shop, research and communicate online and on the move, and businesses must be equally empowered if they are to engage with them effectively.
White Paper: written by Oracle.
Author: Jo Robinson
Published On: 2nd May 2014 - Last modified: 2nd Jan 2020
Read more about - Archived Content, Oracle
