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White Paper: Customer service, marketing and technology: Mastering the customer journey

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Published On: 2nd May 2014 10:02 - Modified: 2nd Jan 2020

This Economist Intelligence Unit (EIU) report examines how customer service and marketing departments use technology, their level of autonomy in technology-related decision-making, and their evolving relationship with the IT department.

Digital technology has empowered customers to shop, research and communicate online and on the move, and businesses must be equally empowered if they are to engage with them effectively.

White Paper: written by Oracle.

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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White Paper: Customer service, marketing and technology: Mastering the customer journey

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