The benefits of implementing a technology strategy capable of enhancing interaction and engagement with highly mobile and connected, tech-savvy consumers are becoming increasingly well understood. Forward-looking companies are reaping compelling rewards in terms of significant improvements in sales and customer loyalty.
However, the challenge of deploying such technologies is not inconsiderable, particularly for the customer service and marketing function
White Paper: written by Oracle.
Author: Jo Robinson
Published On: 12th May 2014 - Last modified: 3rd Jan 2020
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