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White Paper: How Technology Is Transforming Customer Service and Marketing

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Published On: 12th May 2014 08:00 - Modified: 3rd Jan 2020

The benefits of implementing a technology strategy capable of enhancing interaction and engagement with highly mobile and connected, tech-savvy consumers are becoming increasingly well understood. Forward-looking companies are reaping compelling rewards in terms of significant improvements in sales and customer loyalty.

However, the challenge of deploying such technologies is not inconsiderable, particularly for the customer service and marketing function

White Paper: written by Oracle.

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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White Paper: How Technology Is Transforming Customer Service and Marketing

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