NICE Systems and Bunchball have announced a partnership that aims to help organisations improve performance by using gamification techniques.
Many organisations are investing in gamification to drive employee performance and customer engagement. Gartner predicts that “by 2015, more than 50 percent of organisations that have managed innovation processes will gamify those processes.”
The joint NICE/Bunchball offering provides businesses with an innovative way to incentivise employee excellence, motivate higher levels of service, and motivate behaviour that drives results using gamification techniques such as virtual challenges, contests, and quests.
“Gamification and workforce optimisation are an impactful combination for businesses looking to improve employee productivity and drive bottom-line results,” said Ken Jones, Vice President, Strategy and Business Development, Bunchball.
“WFO solutions give organisations the ability to measure and manage employee performance. Gamification takes this one step further, enabling organisations to deeply engage their employees through game mechanics that address achievement, progress, recognition, competition and collaboration. These combined solutions will help cultivate more engaged employees who will on-board faster, perform better, and stay longer.”
NICE Performance Management and Incentive Compensation Management will incorporate game mechanics powered by the Bunchball Nitro gamification platform. Using the combined solutions, customers can create gamified experiences that feature individual and team-based competitions, knowledge quizzes, and points and badges for attaining sales-based targets. They can also launch dynamic recognition, reward and retention programmes that motivate collaboration and best-practices sharing.
“We are excited to be partnering with Bunchball, as they have an innovative vision for workforce gamification and are setting the standard in this market,” said Mark Selcow, General Manager, NICE Workforce Optimization solutions.
“Our customers know that employee engagement is the foundation for providing an excellent customer experience, increasing sales, and achieving business goals. In today’s social enterprise, gamification offers a new way to empower the workforce to achieve all of these things.”
Author: Jo Robinson
Published On: 12th Jun 2013 - Last modified: 22nd Mar 2017
Read more about - Archived Content, NiCE
