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Thought Leadership Paper: The Untapped Benefits of Proactive Customer Communication

Published On: 16th Oct 2017 07:15 - Modified: 3rd Jan 2020

In this commissioned study, Forrester Consulting evaluate the shift toward proactive customer communication within a new omnichannel environment and identify the top benefits of proactively communicating with customers: Higher customer satisfaction, increased overall revenue, and increased cost savings.

A Forrester Consulting Thought Leadership Paper Commissioned By Genesys

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Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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Thought Leadership Paper: The Untapped Benefits of Proactive Customer Communication

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