White Paper: An Expert Guide to Creating Customer Personas Filed under - Archived Content, Intrado Personas are an often-neglected or misunderstood element of customer-centric service design. This guide aims to meet a real need for practical advice and guidance by helping organizations develop effective personas that will enable outstanding customer experiences. A West Expert Guide by Amy Scott, CX designer, Sedulous Click here to download your copy of the White Paper. Author: Rachael Trickey Published On: 24th Feb 2020 - Last modified: 14th Apr 2020 Read more about - Archived Content, Intrado Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter