White Paper: A West Expert Guide to Creating Customer Personas


Personas are an often-neglected or misunderstood element of customer-centric service design. This guide aims to meet a real need for practical advice and guidance by helping organizations develop effective personas that will enable outstanding customer experiences.

A West Expert Guide by Amy Scott, CX designer, Sedulous

Click here to download your copy of the White Paper.

Published On: 21st Oct 2019
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