Contact Centre Research

Just 60% of Organisations Are Considered to be Good at Building Rapport

Published On: 14th Apr 2017 08:00 - Modified: 19th Jan 2026

According to our poll, just 59% of contact centre professionals believe that the organisations they are part of are good or very good at building rapport.

Of the remaining answers, 33% considered their organisation average and 8% admitted that they thought their organisation was poor at building rapport.

Poll – “How good is your organisation at building rapport with customers?” – answers

Very Good -13%
Good- 46%
Average – 33%
Poor – 8%

Source: Call Centre Helper Webinar Poll: How to Improve Rapport with the Customer Sample size – 193 Date: March 2017

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

Connect with Jo on LinkedIn

Just 60% of Organisations Are Considered to be Good at Building Rapport

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