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Opinion Piece: CRM has evolved

Published On: 2nd Feb 2014 15:01 - Modified: 14th Jun 2024

In this Opinion Piece, Ken Reid looks at the ways that CRM has evolved in the contact centre and asks if a new technique called Contact Point Management may not be more appropriate.

Opinion Piece: written by Ken Reid of Rostrvm

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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Opinion Piece: CRM has evolved

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