Articles - Artificial Intelligence (AI)

Artificial Intelligence (AI) is changing the way contact centres operate, from smarter routing and real-time analytics to automated customer conversations. This hub brings together expert articles, webinars, and real-world examples to help you understand and apply AI technology in customer contact. Learn how AI can support agents, improve forecasting, and personalise customer experiences, while keeping the human touch that matters most. Whether you’re exploring automation for the first time or scaling existing solutions, you’ll find practical guidance and inspiration here.

Video Image: How to Strengthen Customer Loyalty
3 Ways to Strengthen Customer Loyalty
ACW concept with person on laptop making notes
How to Make After-Call Work More Efficient – Without AI
Chatbot vs Ai Agent illustration
What’s the Difference Between a Chatbot and an AI Agent?
Human and ai balance concept on red background
Strike the Right Balance Between Human and AI Coaching
Ai strategy concept with robot hand playing chess
Stop the “Silver Bullet” Mindset Holding Back Your AI Strategy
People around a table with AI overlay
How to Help Your Team Thrive in an AI World
Call centre agent smiling at laptop with AI overlay
How to Nurture an AI-Positive Culture in Your Contact Centre
Orange rocket launching among clouds with upward graph bars and arrow on black background
New Ways to Boost First Contact Resolution (FCR)
Robot using magnifying glass to analyze rising graph with checkmarks.
Where Are Contact Centres REALLY Seeing AI Success?
Video Image: Going From First Contact to No Contact
Going From First Contact to No Contact
Voice technology concept with a person with a laptop and phone with sound wave and microphone icon
Why Most Voice Automation Systems Are Falling Short Right Now
Collage of traveller sitting on suitcases with digital travel icons.
AI and the Digitalization of Travel CX
Video Image: The Rise of Lifestyle-Centric Scheduling
The Rise of Lifestyle-Centric Scheduling
Keep Agent Knowledge Up to Date – Without Overwhelming Them
Upgrade How You Listen to Customer Feedback
Robot making a call on a handset and looking at a smartphone
Top Tips for Handling Bot-Initiated Calls
Video Image: Moving from Customer Surveys into Customer Signals
Moving From Customer Surveys Into Customer Signals
Video Image: Why Customer Feedback Fails Without Action
Why Customer Feedback Fails Without Action
Video Image: How AI Helps Move From Transcription to Customer Insight
How AI Helps Move From Transcription to Customer Insight
Video Image: 3 Principles for AI Pilots That Actually Deliver
3 Principles for AI Pilots That Actually Deliver
AI connecting people in business with robot handshake and people holding icons
How to Use AI to Connect the Dots – Not Create More Silos
Customer info, connection and preferences concept
12 Amazing Things You Can Now Do With Customer Preferences
Embedding AI in business concept with ai icon and keyboards
Where Should You Be Using AI in New CCaaS Implementations?
Human and Ai working together and shaking hands
Why the Best Contact Centres Will Combine Agentic AI With Human Judgement