Sytel Limited, announced that GfK Group has finished the European phase of its worldwide rollout of the Sytel dialler software, totaling 3700 licenses.
“Following the successful global deployment of our one-network approach, it was clear we needed a SIP-based dialler that could be deployed globally utilising its new infrastructure,” said David Hynan, GfK Development & Infrastructure Director.
The Sytel platform was selected, providing a flexible approach whereby local needs were harmonised and a single Sytel dialler could be housed within GfK’s centralised global hub.
“The Sytel platform stood out for us because the predictive dialler component gives a much greater boost in interviewer productivity over progressive dialing than any other dialler we have used or considered. Greater productivity keeps our customers happy and gives us an immediate return on investment.”
“The Sytel platform has achieved certification by both our Computer Aided Telephony Interviewing (CATI) software provider, and our global network vendor. This gives us peace of mind that whether we set up a local access point in Paris or Kuala Lumpur, the Sytel dialler will work out-of-the-box with the surrounding infrastructure.”
Sytel CEO Michael McKinlay commented “As well as the unbeatable interviewer talk time our dialer provides, we offer a ‘concurrent usage’ licensing model. This allows GfK to share their licenses across the globe, so as one country finishes a shift, another can start, using the same licenses. It gives them global calling for a fraction of the license cost of other systems.”