Laura Bassett Archives - Call Centre Helper

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Laura Bassett

Laura Bassett, Former Product Marketer at NICE

Connect with Laura on LinkedIn

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Generative AI Is Dominant Midyear Trend of 2023

Generative AI Is Dominant Midyear Trend of 2023

Adopt These CX Resolutions for a Successful New Year

Adopt These CX Resolutions for a Successful New Year

How to Deliver an Amazing (Versus Unamazing) Customer Experience

How to Deliver an Amazing (Versus Unamazing) Customer…

Contact Centre Predictions for 2023

Contact Centre Predictions for 2023

Don’t Play Catch-up With CX: Go From Reactive to Proactive

Don’t Play Catch-up With CX: Go From Reactive to Proactive

Exceptional CX Is STILL the Exception. Here’s How You Change That

Exceptional CX Is STILL the Exception. Here’s How You…

Can You Deliver on These Top 4 CX Expectations?

Can You Deliver on These Top 4 CX Expectations?

Lessons in CX From Travel and Hospitality Customer Service Headlines

Lessons in CX From Travel and Hospitality Customer…

Customer Experience Management (CEM) – The Latest Thinking in Looking After Customers

Customer Experience Management (CEM) – The Latest…

How to Deal With Frustrated Customers – And Make Them Happy

How to Deal With Frustrated Customers – And Make…

16 Key Components of a Digital Customer Transformation Strategy

16 Key Components of a Digital Customer Transformation…

What Should You Put in a Customer Service Vision Statement?

What Should You Put in a Customer Service Vision…

10 Best Practices to Improve Customer Experience

10 Best Practices to Improve Customer Experience

The Biggest Problems Facing Contact Centres Today

The Biggest Problems Facing Contact Centres Today

5 Secrets to Building a Customer-Centric Organization

5 Secrets to Building a Customer-Centric Organization

Customer Lifetime Value for Call Centres

Customer Lifetime Value for Call Centres

What Is Customer Effort?

What Is Customer Effort?

The Role of the Contact Centre in Digital Customer Journeys

The Role of the Contact Centre in Digital Customer…

20 Great Ways to Drive Down Customer Complaints

20 Great Ways to Drive Down Customer Complaints

16 Contact Centre Technology Innovations That You Can’t Ignore

16 Contact Centre Technology Innovations That You…

What Is Exceptional Customer Service?

What Is Exceptional Customer Service?

Recorded Webinar: The New Thinking Behind Great Contact Centre Leadership

Recorded Webinar: The New Thinking Behind Great Contact…

23 Considerations to Make Before Implementing a New Digital Channel

23 Considerations to Make Before Implementing a New…

14 Practical Techniques to Improve Knowledge Management

14 Practical Techniques to Improve Knowledge Management

10 Steps to a Better CX Ambassador Programme

What to Do With an Agent Who’s Suddenly Lost Their Confidence

10 Sure-Fire Ways to Undermine Compliance

Just 23% Optimise Automation With CX Insights, CallMiner Report Finds

Vonage Named Major Provider in Emerging ICX Category

Report: Frost Radar for EMEA Customer Experience Platforms 2026

The 2026 UK Contact Centre Conduct Risk Report

Upcoming Events

22nd September 2026

Streamlined Processes and Adaptive Workflows for Superior Results – Webinar

24th September 2026

CX Excellence Masterclass: Explore the Link Between QA and CX

10 Practical Use Cases for AI in Customer Experience

How Low-code Automation Differs From Traditional Solutions

Upcoming Webinars

Webinar: Are You Wasting Your CX Data’s Potential?

Webinar: How to Tackle the Biggest Barriers to Quality Assurance (QA)

Webinar: How to Turn Customer Feedback into Action