Articles - An Introduction to Contact Centres

If you’re new to the world of contact centres, this is the best place to begin. Our Introduction to Contact Centres section covers all the essential topics, from the purpose and structure of a contact centre to the terminology, technology, and metrics that drive performance. Explore helpful explainers, expert guides, and real-world examples that make the basics clear and accessible. Whether you’re starting a new role, training a team, or just want to understand how customer contact operations work, you’ll find everything you need to build a solid foundation here.

Conversation analytics concept with person holding phone and a magnifying glass
The Essential Guide to Conversation Analytics
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How to Calculate Your Cost Per Inbound Call
What is a Chief Experience Officer (CXO)?
An Introduction to… Quality Management Technology
An Introduction to… Gamification
Illustration of hands holding phone with faces on them - positive, neutral, negative
An Introduction to… Post-Call Surveys
Silhouette of person in circle - total experience concept
An Introduction to… Total Experience (TX)
Person checking script
An Introduction to Call Scripting
Vertical market concept with digital representations if industries
An Introduction to… CX Across Vertical Markets
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An Introduction to… Contact Centre Analytics
Strategy concept with arrows and pins
An Introduction to… Customer Access Strategy
The inscription neurodiversity under the torn paper and colorful gear wheels.
An Introduction to… Championing Neurodiversity in the Contact Centre
Robot talking on the phone
An Introduction to… Machine Customers
Train Team Leaders Well
Image of a call centre
10 Things You Need to Know About Call Centres
A collection of educational materials
An Introduction to Call Centre Knowledge Base Software
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The Contact Centre Manifesto – Don’t Do ANYTHING Until You Have Done These 10 Things!
Give Agents the Right Tools to Do Their Job
Call Centre Team Leader Example Job Description
An Introduction to… Voice of the Customer Technology
An Introduction to… Process Automation Technology
Senior Operations Manager: Example Job Description
Head of Contact Centre: Example Job Description
Digital Contact Director: Example Job Description